Okay, so I’ve been seeing a lot of buzz about Zaful lately. Their ads are all over my social media, showing off some seriously cute outfits at crazy low prices. Naturally, I got curious. But, with prices that low, the big question popped into my head: is Zaful fast fashion? I had to find out, so I started digging.
First, I went to their website. I saw tons of clothes there. Dresses, tops, swimwear, you name it. And yeah, the prices were ridiculously cheap. Like, “how are they even making money?” cheap. That was my first red flag.
Then, I started searching online for more info about the company. Turns out, Zaful is based in China. It was founded in 2014 by a guy named Leo Wang. I found a couple of articles, one from February 2024, and another from December 2024, both saying pretty much the same thing.
- They have 18 million active users every month.
- They have over 1,000 employees.
And the articles both mentioned something that gave me the answer, it says “As it has been stated before, Zaful is a fast fashion brand”.
So, there you have it. My investigation led me to the conclusion that Zaful is definitely a fast fashion brand. They’ve got all the signs: super low prices, tons of trendy styles, and a massive operation based overseas. I’m not saying that’s necessarily a bad thing, but it’s definitely something to keep in mind when you’re shopping.
I just thought I’d share my little detective work with you guys. Hope this helps if you were wondering about Zaful too!
