So, I got really curious about what’s going on with Kylie Cosmetics. I mean, it was huge, right? Everyone was talking about it, and those lip kits were everywhere. But lately, it feels like it’s kinda faded into the background. So, I decided to dig in and see what’s up.
First, I went straight to the source – the Kylie Cosmetics Instagram page. And guess what? It was completely wiped clean. Not a single post. That’s a pretty big deal and definitely got my attention. It felt like a sign that something major was happening.
Next, I started looking at the sales numbers. I found this report from Rakuten that said Kylie Cosmetics sales were 62% less in 2019 compared to their peak in 2016. And it got even worse in 2022, with sales dropping another 20% from 2019. That’s a huge decline, and it made me wonder what caused such a big shift.
Then I came across some data from Statista about the Kylie Cosmetics online store. It showed that their e-commerce net sales went from $68.7 million in 2017 down to $36.2 million in 2022. I mean, that’s pretty much cutting sales in half, a serious drop!
I also noticed that a lot of those social media influencers who used to rave about Kylie’s products have moved on to other brands. It seems like people just aren’t as hyped about Kylie Cosmetics anymore.
Here’s what I figured out:
- The Instagram wipe: That’s a clear sign that something big is happening, maybe a rebranding or a major change in direction.
- The sales decline: The numbers don’t lie. People are buying less, and that’s a major red flag.
- The influencer shift: When the influencers move on, it’s a sign that the brand has lost its cool factor.
So, is Kylie Cosmetics going out of business? It’s hard to say for sure, but all these signs point to some major challenges. I’ll definitely be keeping an eye on what happens next. It’s a wild ride watching these huge brands rise and fall.
Oh yeah, I forgot, I also tried to visit their website, but I think it’s down. That is a huge sign that they are going out of business. Or maybe it’s just me? Can you guys tell me if you can access their website?
Anyway, I am going to keep tracking this, I will tell you guys if I find anything new.
