So, the other day, I was chatting with my friend about makeup, you know, just girl stuff. And we got to talking about our favorite brands. I mentioned how much I love NYX, especially their lip creams – they’re the bomb!
But then, my friend looked at me funny and said, “Wait, how do you say that? Is it ‘N.Y.X’?” And I was like, “No, silly, it’s ‘Nix’!” We went back and forth for a bit, and it got me thinking, maybe a lot of people are confused about this.

So, I did what any curious person would do – I hit up the internet! I started digging around, reading articles and stuff. Turns out, NYX is a pretty big deal in the beauty world. They’ve got like, tons of stores all over the place. I learned that the lady who started it all, Toni Ko, is a real boss. She built this whole empire and then sold it for a huge amount of money. I mean i’ve seen it before but i never really looked into it.
- I found out that the name NYX comes from some Greek goddess of the night. Cool, right?
- Even the company admitted that lots of folks mess up the name. I thought, it is not just my friend who got confused about it.
I even found some articles talking about how some beauty brand names are tricky. Like, there’s this one called Glossier, and people say it like “Gloss-ee-yay,” not “Gloss-ee-r.” Who knew?
So, after all this digging, I felt like a real NYX expert. I went back to my friend and schooled her on all things NYX. I told her about Toni Ko, the goddess, and how everyone says the name wrong. She was pretty impressed, I gotta say.
Anyway, this whole thing got me thinking that maybe I should share my little adventure with you guys. I mean, if you’re into makeup or just curious about brand names, you might find this interesting. Plus, now you can impress your friends with your NYX knowledge, just like I did!
It was a fun little rabbit hole to go down, and it just goes to show, you can learn something new every day, even about something as simple as a makeup brand name.
So remember it is pronounced as “Niks”.
That’s how i get to know the correct pronunciation of NYX and maybe you guys get confused about it too! I hope it is useful to you.
