Alright guys, so, let’s dive into this whole Jaclyn Cosmetics thing. I saw some chatter online about whether or not Jaclyn Cosmetics is shutting down, and you know me, I gotta get to the bottom of things. So I did some digging.
First off, I went straight to the source – you know, browsed around for any official statements. I remember a while back, way back in January 2023, Morphe’s parent company, Forma, declared bankruptcy. That was a whole mess. And guess what? Jaclyn Cosmetics was owned by Morphe. Coincidence? I think not.
Then, I started lurking on some beauty forums and Reddit threads. I wanted to see what the real people, the actual customers, were saying. And the tea was hot, let me tell you! Seems like Forma, the big boss, wants to move away from the whole influencer thing. You know, that whole trend has been on the decline. And people were saying that Jaclyn Cosmetics was never on their “save” list anyway. Ouch, right?
And get this – some folks were saying that it’s not even Jaclyn’s call. I mean, technically, she doesn’t even own the brand. She was more like the face of it, you know? But I remember back in the day, Jaclyn Cosmetics had some serious drama with their So Rich Lipsticks. It was a whole quality control nightmare. They ended up giving refunds to everyone who bought them. A good move, sure, but that kind of thing leaves a mark.
Then there’s this whole thing about her moving on to other projects. After those collabs with Kim Kardashian, Becca, and Allure, she started that website and a jewelry line. Busy lady, but it makes you wonder if her focus shifted away from the makeup brand.
My Two Cents
Here’s the bottom line, from what I gathered:
- Morphe’s bankruptcy was a major blow.
- Forma seems to be ditching the whole influencer brand strategy.
- Jaclyn Cosmetics probably wasn’t a top priority for them.
- There were some past product quality issues.
- Jaclyn’s been busy with other ventures.
Putting all these pieces together, it sure looks like Jaclyn Cosmetics is winding down. It’s sad, but hey, that’s the business world, right? Things change, trends fade. What do you guys think? Did I miss anything? Let me know in the comments!
